Elma Natural: The Hand-Woven Wool Rug That Grounds Your Space
Elevate your home with the Elma Natural rug, a timeless piece designed for the modern and conscious consumer. This rug is more than just a floor covering; it’s a foundational element that blends ethical craftsmanship with versatile, high-style design.
Perfectly balancing soft texture with robust durability, the Elma features a soothing, natural color palette with subtle vertical stripes, framed by clean, whip-stitched edges. Its neutral aesthetic effortlessly complements any decor—from minimalist to modern farmhouse—making it a favorite among interior designers and homeowners alike.
Woven in India by skilled artisans, the Elma Natural is constructed to stand up to the demands of everyday life, making it the ideal choice for high-traffic areas like living rooms, dining rooms, and busy hallways.
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Collection: Loloi Elma Collection
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Design Name: ELM-01 Natural
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Construction: Genuine Hand-Woven Craftsmanship
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Premium Material Blend: Body: 86% Wool, 14% Cotton | Decoration: 100% Wool. (A natural fiber blend for softness and superior resilience)
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Style & Aesthetic: Timeless, Neutral Striped Rug with Whip-Stitched Edges
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Durability: Highly recommended for High-Traffic Areas
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Ethically Sourced: GoodWeave-certified, ensuring it was made without child labor and supporting the welfare of weaving communities.
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Origin: Made in India
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Pile Height: Low profile at 0.125" (easy to clean and ideal for placing under furniture)
Why We Love It
In a world of mass-produced decor, the Elma Collection stands out. Its hand-woven construction means no two rugs are exactly alike, offering a unique, artisan touch. The combination of wool and cotton provides a substantial yet inviting feel underfoot. The GoodWeave certification provides peace of mind, proving your purchase supports ethical production practices and conscious sourcing.
Bring home the Elma Natural and instantly ground your space with a functional piece of art that promises enduring style and quality.
Care Instructions
Clean spills immediately by blotting with a clean, white dry sponge or cloth. Professional cleaning recommended. Appropriate rug pad is highly recommended on all surfaces to prevent slipping, add cushion, and improve durability. Expect shedding. Vacuum regularly. If your vacuum has variable power settings, set on low. Vacuum full length of the rug, turn and repeat to the next area, rather than back and forth motion.
SOFA BEDS and RECLINERS
Ottawa and Toronto - Free White Glove Delivery
We are happy to offer complimentary white glove delivery and assembly in the Toronto and Ottawa areas (including the National Capital Region of Quebec) . We have partnered with local assembly companies who know our products well. They will contact you to set up a delivery date and time window.
White glove includes delivery to the room of your choice, full assembly and removal of boxes and packaging.
Delivery within Ottawa and Toronto is usually done within a week of placing an order for in stock sofa beds. 4 weeks for quick ship and 20 weeks for made to order
The Rest of Canada
Standard Freight Delivery is free across Canada to ALMOST every province and city. We do have to charge a fee to some areas that are priced beyond our threshold (such as islands accessible by ferry, and also underserved areas that have limited freight options. Please contact us for more information. The fee to ship should show up at checkout. If you are unable to checkout, contact us and we will get shipping quotes.
Delivery is curbside. This service includes delivery of your items to your home but not indoors. Your sofa bed is delivered flat packed on a pallet. You will be responsible for getting the boxes inside and assembling your new sofa bed. Everything you need is provided and we are always here to help answer questions.
We will provide you with the shipping company details and your tracking information once it becomes available. The delivery company will schedule a timeframe with you when the shipment arrives at your local delivery terminal. Most freight companies only deliver on weekdays and during standard 9-5 business hours.
White Glove Delivery is offered wherever it is possible and at the lowest rates we can. The fee we charge is not our full cost, it is simply the cost above what we can cover. The fee outside of Ottawa and Toronto varies by location from $50-$250. The option for your area will show at checkout (before you pay). If your delivery area does not show White Glove as a delivery option but you would like this service - please contact us. We will do our best to find a solution.
RUGS
Rugs ship free across Canada. They arrive at your doorstep in 4-6 weeks.
ACCESSORIES
Headrests, ottomans and mattress toppers are $30 to ship to your door. Pick up in store is free. Accessories also ship free when ordered with a sofa bed.
